Welcome to Module 2: User Research Methods.

Today we’ll explore the fundamental methods that UX researchers use to understand users, their needs, and their behaviors. User research is the foundation of great design – it helps us make informed decisions rather than assumptions.

Method 1: User Interviews
User interviews are one-on-one conversations with users to understand their experiences, motivations, and pain points. They’re qualitative, allowing us to dig deep into the ‘why’ behind user behaviors. Best practices include preparing open-ended questions, creating a comfortable environment, and actively listening without leading the participant.

Method 2: Surveys and Questionnaires
Surveys help us gather quantitative data from larger groups. They’re excellent for understanding trends, preferences, and demographics. Well-designed surveys use clear, unbiased questions and appropriate scales to measure user attitudes and behaviors.

Method 3: Usability Testing
Usability testing involves observing users as they attempt to complete tasks with your product. This method reveals where users struggle, what confuses them, and how they naturally interact with interfaces. It’s invaluable for identifying usability issues before launch.

Method 4: Observational Studies
Sometimes called ethnographic research, this involves observing users in their natural environment. It helps us understand context, workflows, and real-world constraints that might not emerge in artificial testing scenarios.

Choosing the Right Method
The key is selecting methods that align with your research questions. Need to understand motivations? Try interviews. Want to measure satisfaction across a large user base? Use surveys. Testing a new feature? Usability testing is your friend.

Remember, great user research combines multiple methods to build a complete picture of your users. In our next activity, you’ll reflect on how these methods might apply to real-world scenarios.