Multimedia Accessibility
If they can’t see it or hear it, they can’t know it.
Video and audio are powerful storytelling tools, but they create immediate barriers for users with sensory disabilities. Making multimedia accessible means providing alternatives: text for audio, and audio for visuals. This ensures your message reaches everyone, including people in noisy environments or those watching with the sound off.
The 3 Phases of Accessible Multimedia
Before
Plan accessibility before recording or publishing.
Prepare scripts or talking points
Identify key visuals that need explanation
Plan for captions and transcripts in advance
During
Create content with accessibility in mind.
Speak clearly and at a moderate pace
Describe important visuals verbally
Avoid background noise or overlapping speakers
After
Make content usable for everyone.
Add captions and transcripts
Provide summaries or key takeaways
Check playback controls and accessibility settings
Creator Checklist
Before you hit “Publish” on that video or podcast, check these items:
Captions
Are captions available for all video content?
Are captions accurate and properly synced?
Are speaker changes and important sounds captured?
Transcripts
Is a text transcript available for audio-only content?
Does the transcript include relevant visual context?
Is the transcript easy to find near the media?
Visual Information
Are important visuals explained in speech or text?
Are charts, diagrams, or actions described verbally?
Is text on screen readable and not overcrowded?
Audio Quality
Is speech clear and easy to understand?
Is background noise minimized?
Are multiple speakers easy to distinguish?
Playback & Controls
Can users pause, stop, or replay the media?
Does the media avoid auto-play?
Are controls usable with keyboard and assistive technologies?
Common Mistakes to Avoid
These issues are frequent causes of accessibility complaints and WCAG failures
❌ Auto-playing video or audio
❌ Captions that are missing, inaccurate, or delayed
❌ Relying on visuals without explanation
❌ Background music that competes with speech
❌ Important information shown only briefly on screen